USEFUL THINGS, BECOMING USEFUL - IROUN DESIGN AND BRANDING  이로운 USEFUL THINGS, BECOMING USEFUL - IROUN DESIGN AND BRANDING  이로운 브랜드, 디자인과 브랜딩  USEFUL THINGS, BECOMING USEFUL - IROUN DESIGN AND BRANDING


 BoLee Solo Exhibition
Odi et amo : I Hate and I Love


 “Odi et amo ( I hate and I love )” is a line written by the Roman poet Catullus, which is part of a short poem sent to his lover Lesbia. The verbalization of the uncontrollable feeling of simultaneously hating and loving relates to the inevitable imperfection addressed in this exhibition.

「Baked」shows Bo Lee's autobiography on a very personal timeline: what has happened in the past,  what is under way, and what is to be accumulated in the future. The artist burned diaries sheet by sheet, which he had kept for years, and collected the ashes to sort them into glass bottles by the year. The glass bottles are placed on a scale and numbered by the weight of life he has experienced.

Baked: the necessary actions of burning my notebooks 15 / 2020 / single channel video, 03:29sec








Chapter 1 : Birth
Chapter 2 : Uberman
Chapter 3 : “H”
Chapter 4 : Aftermath







「Baked」shows Bo Lee's autobiography on a very personal timeline: what has happened in the past,  what is under way, and what is to be accumulated in the future. The artist burned diaries sheet by sheet, which he had kept for years, and collected the ashes to sort them into glass bottles by the year. The glass bottles are placed on a scale and numbered by the weight of life he has experienced
「Baked」shows Bo Lee's autobiography on a very personal timeline: what has happened in the past,  what is under way, and what is to be accumulated in the future. The artist burned diaries sheet by sheet, which he had kept for years, and collected the ashes to sort them into glass bottles by the year. The glass bottles are placed on a scale and numbered by the weight of life he has experienced「Baked」shows Bo Lee's autobiography on a very personal timeline: what has happened in the past,  what is under way, and what is to be accumulated in the future. The artist burned diaries sheet by sheet, which he had kept for years, and collected the ashes to sort them into glass bottles by the year. The glass bottles are placed on a scale and numbered by the weight of life he has experienced











Ōdī et amō. Quārē id faciam fortasse requīris.

Nesciō, sed fierī sentiō et excrucior.

I hate and I love. Why I do this, perhaps you ask.

I know not, but I feel it happening and I am tortured.

C. Valerius Catullus, “Poem 85”










대한민국 서울에서 태어나서, 미국 필라델피아 교외에서 자라난 Bo Lee는 비디오, 회화, 드로
잉, 일상 속에서 찾은 물건 / 개념 / 설치를 통합하여 상징주의, 사회적 오작동, 개인적 내러티브 및 정
건강의 주제를 탐구하는 현대 예술가이다. 그의 비디오는 종종 빠르게 편집된 영상 / 파운드 풋티지 /
애니메이션 / 개인적으로 촬영한 샷들을 사용하여 의미와 감정을 실험한다. 그의 개념적 작품은 운동화,
태워서 병안에 넣은 노트북, 부러진 자 및 담배와 같은 일상 생활에서 발견할 수 있는 물건들을 사회적
의미에 대항해서 언어와 정의를 새롭게 만들어 내기 위해 사용하고 있다 .

Born in Seoul, South Korea, Bo Lee is a contem porary artist, incorporating video, painting, drawing,objects found in daily life, concepts, installation to explore themes of symbolism, social malfunctions, personal narratives, and mental wellness. His videos often implement rapid cuts, found footage, animation, and personally shot elements to experiment with meaning and emotion. His conceptual work incorporates
objects found in daily life such as sneakers, burnt notebooks in jars, broken rulers, and cigarettes to create shifts in language and definition against social implications.


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